Kaze Living- Hydroponics Farm-to-Fork Company

The Problem:

Excessive Pesticides and Food Wastage is almost unavoidable in India.

• Inefficient logistics infrastructure leading to >50% wastage of fresh greens.

• As consumers, we’re rarely aware of what goes into our food and how it has been produced.

• In particular, leafy greens, veggies and berries are often wilted, rotten, expensive or simply unavailable

Our Story:

Growing up in a family business in indoor horticulture and contract organic farming, we understood the excessive pesticides and chemicals we all consume on a daily basis and the toll it takes on our bodies.

We wanted to provide a safe and reliable supply of healthy salad greens, tasty tomatoes and fresh berries. And thus, in late 2019, we started Kaze Living.

The Team

Anisha Goel, Founder

Anisha graduated from ESCP Europe, Paris in 2015 and worked as a strategy and M&A consultant for 3 years. Post that she moved to Drivezy (YC S16) as the Head of Strategy and Growth before starting Kaze Living. She grew up with family businesses in horticulture, organic farming and bio-pesticides.

Shruti Jain, Co-Founder

Shruti is a dynamic influencer in the F&B space in Delhi and has an almost cult-like following. She is an Oxford MBA candidate for 2020 which she has deferred indefinitely to work on Kaze Living

Abhishek Dalal, Co-Founder

Abhishek is a successful entrepreneur who sold his last company Lalbhai Composite Solutions to Arvind Limted. He managed a PnL worth $50Mn+ and successfully built global partnerships. He did his MSc. in Aeronautical Engineering from Imperial College, London. A successful entrepreneur who sold his last company Lalbhai Composite Solutions to Arvind Limted. He managed a PnL worth $50Mn+ and successfully built global partnerships. He did MSc. in Aeronautical Engineering from Imperial College, London.

What is Kaze Living?

Kaze Living is an NCR-based Farm-to-Fork venture that brings clean, chemicals and pesticide-free, locally produced food to consumers’ doorsteps.

• We strive to preserve the environment - our produce has the lowest carbon footprint and we are 100% plastic-free.

• We are leveraging modern farming technologies and a connected supply chain to enable a pesticide-free healthy lifestyle.

• We continue to grow a loyal community of health-focused urban consumers, local artisanal producers, and chefs and cooking enthusiasts.

• Our subscribers stay with us because they trust the high-quality and safety standards of the curated selection of food products on our platform.

At our core, we will develop expertise sharing and analytics software to deploy in all farms. We will leverage AI to make soilless farming in India increasingly cost-effective and lucrative for all farm owners. To drive market penetration of pesticide-free produce in India, we will leverage social commerce. A community of chefs that curate menus, bloggers that recount their experiences and dieticians/nutritionists that pre-approve health scores will help us build a loyal customer base that trusts us. The Indian consumer is enthusiastic, affluent and aspirational. But they need guided discoverability service to try and adopt these new products and habits that are unfamiliar to their palates.